Spinnova teams up with premium bag brand, ASK Scandinavia
SPINNOVA PLC, PRESS RELEASE, 17 October 2024, 09.00 a.m. EEST
Spinnova teams up with premium bag brand, ASK Scandinavia
Spinnova and ASK Scandinavia collaborate to bring a naturally dyed handbag to the market in 2025. The visually striking yet practical work tote bag is made with fabric that contains 30% wood-based SPINNOVA® fibres and 70% cotton. The fabric has been dyed with Natural Indigo Finland’s natural dye, made from Paulig’s coffee waste. This is the first commercially available product containing SPINNOVA® fibres coloured with natural dyes. The bag will be available for pre-order at the end of 2024.
Spinnova collaborates with ASK Scandinavia, a Helsinki-based premium brand that creates timeless and design-driven bags, to create a limited-edition work tote bag inspired by Nordic design. The bag design will integrate ASK Scandinavia’s minimalist style while ensuring the bag meets the highest standards of durability and usability, making it a staple for daily use.
The bag combines three sustainable innovators: Spinnova’s pioneering technology and textile fibres, ASK Scandinavia’s versatile Nordic design, and Natural Indigo Finland’s innovative coffee waste-based dyes. Each contributor supports the comprehensive approach to product sustainability.
Spinnova’s fibres have 74% fewer CO2 emissions and 98% less water usage than conventional cotton*. ASK Scandinavia’s timeless designs and quality materials ensure the longevity of the product lifecycle. Natural Indigo Finland’s dyes are extracted from waste coffee grounds, which do not contain as many toxins as synthetic dyes. The dyeing time is shorter, and the same batch of dyes can be utilised multiple times.
“We are honoured to collaborate with pioneers like Spinnova and Natural Indigo Finland, whose innovations are setting new standards in fashion. At ASK Scandinavia, we are committed to lowering the industry’s environmental impact by integrating next-gen materials that replace conventional, non-renewable resources. By combining Spinnova’s revolutionary fibre technology with natural dyes made from coffee waste, we’re demonstrating a forward-thinking approach to responsible design. This collaboration isn’t just about aesthetics—it’s about proving how impactful partnerships can actively drive the shift toward a lower-impact fashion industry,” says Anette Cantagallo, Director of Design and Sustainability at ASK Scandinavia.
“We are excited about collaborating with a timeless Nordic brand to launch a product in a new application category: handbags. Using natural dyes to create the bag’s colour highlights the comprehensive sustainability approach considered during the design phase. We set out to explore the versatility of Spinnova’s fibre in different applications and dyeing methods, and are very satisfied with the result,” comments Shahriare Mahmood, Chief Product and Sustainability Officer at Spinnova.
A limited edition of the tote bags will be available for pre-order at the end of 2024 and in ASK Scandinavia’s online store in 2025. The bag design will be revealed at the product’s launch.
*Figures are based on projected, third-party emission calculation (2022) for the joint venture Woodspin’s factory in Jyväskylä, Finland. The figures include raw material supply, transportation of raw materials, and manufacturing of the product (cradle-to-gate). The ecoinvent dataset 3.9.1 has been used for the global average emissions of conventional cotton.
For further information, please contact:
Virva Vesanen
Director of Marketing, Communications and Investor Relations
Tel. +358 20 703 2430
comms@spinnova.com
Spinnova – The textile material innovation
Spinnova technology transforms the way textiles are manufactured globally. Based in Finland, Spinnova has developed breakthrough patented technology for making textile fibre out of wood pulp or waste, such as leather, textile or agricultural cropping waste, without harmful chemicals or dissolving.
Spinnova technology creates no side streams in the fibre production process, and the SPINNOVA® fibre has minimal CO2 emissions and water use, as well as being biodegradable and recyclable. Spinnova technology uses a mechanical process which gives the fibre the look and feel of a natural cellulosic fibre such as cotton.
Spinnova’s shares (SPINN) are listed on the Nasdaq First North Growth Market Finland.
SPINNOVA® home: www.spinnova.com
Corporate & IR site: www.spinnovagroup.com
About ASK Scandinavia
ASK Scandinavia is a female-founded company based in Helsinki that creates timeless, design-driven bags using innovative materials with a lower environmental impact. The brand’s mission is to provide access to better alternatives made with planetary respect and to inspire the transition to a planet-kind lifestyle.
Achieving a less harmful industry requires interconnecting all efforts. No aspect of responsibility exists in isolation; each impact pillar is essential to creating a kinder and less polluting fashion industry.
ASK Scandinavia bags are made with the most innovative, vegan and low-impact materials available to us, and they look to constantly evolve as new materials become available. They work with carefully selected factories in Europe with ethical working conditions, being aware of the whole supply chain.
About Natural Indigo Finland
Natural Indigo Finland produces natural dyes on an industrial scale, sourcing from both primary production and side streams in the forestry and food industry. In addition to their application in the textile and fashion industry, these dyes can be used in biomaterials, the paper and packaging industry, as well as in various ecological coatings for glass, wood, or metal. The company is a frontrunner in scaling natural dyes to an industrial level in Europe.
